Year in, year out, 75% of our visitors start their journey around the show on the Innovation Zone. Why?

Because, as the name suggests, the Innovation Zone gives you the temperature of the industry. It showcases 100+ innovative personal care ingredients launched within 8 months of the event – or some even at the show!

For your convenience and easier navigation, the Innovation Zone is split between functional and active ingredients. As a bonus, test and feel the texture of a select few (presented in a formulated state) that you won’t be able to resist working into your next product launch!

Oh, and all the ingredients will be entered into the Awards, taking place on the Innovation Zone itself on Tuesday 4 November at 17:15. All visitors and exhibitors are welcome!