in-cosmetics Asia 2024 set new records with 43% international visitors from 86 countries, including a 49% increase from China and 25% from Japan.
Held at BITEC in Bangkok, it drew 13,103 unique visitors (+11% vs 2023) and nearly 20,000 total visits and featured 637 exhibitors from 37 countries including 141 new participants.
Major visiting brands like L’Oréal, Unilever and Procter & Gamble joined exhibiting industry leaders like BASF, Dow and Croda to explore science, innovation and trends.
Thanks to its co-location with Cosmex, the event offered a comprehensive view of the cosmetics industry from ingredients to manufacturing.