4–6 Nov 2025
BITEC, Bangkok

Personal care ingredients in action - 2024 highlights

in-cosmetics Asia 2024 set new records with 43% international visitors from 86 countries, including a 49% increase from China and 25% from Japan.

Held at BITEC in Bangkok, it drew 13,103 unique visitors (+11% vs 2023) and nearly 20,000 total visits and featured 637 exhibitors from 37 countries including 141 new participants.

Major visiting brands like L’Oréal, Unilever and Procter & Gamble joined exhibiting industry leaders like BASF, Dow and Croda to explore science, innovation and trends.

Thanks to its co-location with Cosmex, the event offered a comprehensive view of the cosmetics industry from ingredients to manufacturing.  

 

13,103 Unique visitors
19,696 Total visitors including revisits
86 Countries represented
637 Exhibitors

Visitors could engage in opportunities to learn and discover new ingredients, trends and formulations.

The Innovation Zone and Spotlight On areas were full of the latest and most innovative ingredients, with a physical product your could see and touch.

They could also interact with the Formulation Lab, getting hands-on experience with new formulations and techniques. 

Attendees were also able to browse through the co-located COSMEX, the event that brings together leading brands of cosmetics manufacturing technologies, machinery, packaging, as well as ODM/OEM service providers.

Downloads

2024 Post Show Report

All the statistics

2024 Overview

What happened at the show

2024 Awards

Who won at the Awards?

The show has been incredibly valuable, attracting a diverse crowd from Southeast Asia, India, the Middle East, and beyond. It’s been a fantastic opportunity to connect with people who have been open and eager to engage with our displays.


Stéphanie Marze
Head of Global Corporate Communication

Eurofragance (Exhibitor)

The event was fantastic! Visitors to our booth were curious about how to navigate the fast-evolving beauty industry. Additionally, our seminar session was also a highlight. The audience was highly engaged and took many photos of the slides. It was a pleasure sharing these insights with everyone!


Dhilla Isthiari
Head of Data Business

Trendier (Exhibitor)

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