23rd - 24th Sept. 2025
São Paulo, Brazil

Keeping you safe

EVENTS IN A PANDEMIC

Last updated: 26/07/2022

Your safety and your business are our priorities. At in-cosmetics Latin America, both are in safe hands.

Reed Exhibitions safe shows strategy

A message from in-cosmetics Portfolio Director

“This pandemic has cemented our belief in the importance of in-person collaboration and networking throughout the cosmetics industry, and we will do whatever it takes to continue to deliver in-cosmetics events for you, safely and securely.

In addition to following our Global Health & Safety 5-point Strategy, in each region the in-cosmetics team are working closely with local authorities to implement all necessary precautions to ensure your wellbeing whilst maintaining the spirit and effectiveness of the events you know and love.

We can’t wait to deliver safe events that support your business needs, and to see you in person later this year.”

Cathy Laporte

Portfolio Director

JOURNEY FOR ATTENDING OUR EVENTS

in-cosmetics events are all about connecting people, and so the health and safety of our visitors, exhibitors and staff is of the utmost priority. We are working closely with local authorities to implement all necessary precautions to put together a safe event and we will continue to update you on the specifics as we approach the show. You can find more detailed information about our venue, Expo Center Norte, below. We are dedicated to providing you with robust safety measures whilst creating an environment in which your business can thrive again. Here’s how your show will look different this year:

Safety at Expo Center Norte (in Portuguese)

Stay Safe Guidelines

Information for anyone who will be present at the event. Learn about our increased hygiene measures, social distancing management and medical safeguarding.

Early warning symptoms

If you have any viral symptoms such as cough, fever or sore throat 14 days before the show, stay home and contact your doctor. Remember that the measures and guidelines were created to safeguard your health and well-being.

Online registration

Avoid crowds at the event and speed up your entry. Make your registration on our
website prior to your visit and print the badge that will be sent to your email; this will be your access.

Transportation

If you will arrive to the show by public transport, preferably use taxis or private transport services. Pay the exact amount of your ride and, if possible, use electronic payment. Wear PPE throughout your trip and clean your hands before and after using the transport.

Venue (entrance)

There will be sanitary filters at the entrance of the venue.

Follow there commendations and instructions of thestaff who will be attending them.

Cleaning during the show

Constant cleaning will be done before and during the show. Every day, we will disinfect all areas before activities and cleaning common areas every half hour.

Signaling

Identify and follow the signage on the floor and throughout the event, this will help us to regulate the flows of people in aisles for a safer trip.

Hygiene protocols

Follow the hygiene protocol at the show: regularly wash your hands with soap and water or use the alcohol-based gel dispensers to clean them; cover your mouth and nose with your bent elbow or tissue when you cough or sneeze, and properly dispose your tissues.

Maximum capacities

Identify and respect the maximum number of people who can be inside our convivial zones, such as conference rooms, workshops and food areas. Use only the available places and do not move the furniture, as it has been placed to respect the healthy distance.

Food and beverage

Use only designated areas to consume food, respecting the maximum number of people and stay only long enough. Use only the available places and do not move the furniture. Our exhibitors will not do tastings or sharing snacks with attendees.

Business cards exchange

We are working to avoid physical contact, and we invite you to join this initiative. Use digital business cards to share your data, such as the LinkedIn QR code, use them as a tool to do networking during the event.

Exhibit Safe

Information for exhibitors at the event. Learn about what you’ll need to prepare in advance, onsite precautions and improved stand-build procedures.

Exhibitor guidelines

Responding effectively to COVID-19 is a shared responsibility. We must all adopt new practices, respect each other, and follow science-based guidelines to safeguard ourselves and others. Let’s work together to overcome the challenges, bring people together and get businesses growing again.

Hugh Jones
CEO, Reed Exhibitions

Contact us

We hope that helped provide more clarity about safety procedure at the event however, if you have any questions, please get in touch with a member of our team – we’re here to help!

Contact the team