Showcasing the latest raw materials to hit the market, the Innovation Zone is one of the most popular features at the show. Each box features a new ingredient, launched within the last 8 months, giving you the opportunity to browse and discover new ways to bring that innovative edge to your formulation. Selected boxes will also come with a formulation display, allowing you to put the ingredient to the test right on the show floor.
Located at the centre of the exhibition, the Innovation Zone is a pivotal hub for R&D professionals to identify, learn and be inspired by the latest inspirational ingredients and product concepts. The zone is free to attend and there is no extra booking required.