Clean beauty and sustainability are the key trends in South Korea and will continue its popularity. Natural ingredients act as a key role in this trend. Growing consumer awareness of natural cosmetics and the desire of cosmetics companies to replace synthetic ingredients with natural variants are the main drivers of this growth.
Representing countries such as Korea, Canada, France, Japan, Brazil, and Singapore, this zone will feature suppliers of herbal and plant extracts, essential oils, and raw materials for dietary supplements.
Have a look at the 2024 exhibitors below.