What's on at in-cosmetics Korea

The area is one of the most popular features at the show, giving visitors the opportunity to determine the very materials that would give their new finished products that innovative edge. Selected boxes also come with a formulation display, inviting visitors to put ingredients to the test.

Bold ideas, concepts, trending Korean personal care products are presented, demonstrated and analyzed at the K-Beauty Zone to inspire the development of a new generation of ambitious K-Beauty products aiming at leading the global market.

World-renowned research agencies such as Mintel and Euromonitor give their expert analysis of what the future holds for different regions and sectors of the industry. Regulatory experts also give the latest updates on legislation affecting personal care manufacturing and exports to Korea and the rest of the world.

Find inspiration for new product formulations, or even discover alternative solutions for existing projects. These free-to-attend seminars allow visitors to familiarise themselves with key personal care ingredients, and to listen to suppliers sharing insights on innovative concepts, as well as ask questions about it afterwards.