K-Beauty Zone

The K-Beauty Zone is the go-to destination for the latest advancements in bio-engineering, showcasing innovations in microbiome science, exosomes, fermentation, and more. Alongside the dynamic exhibitor presentations, leading industry experts will deliver educational sessions focused on the most current trends in K-Beauty.

The K-Beauty Standout Award recognizes leading skincare and makeup innovations for their global impact and popularity, shaping trends worldwide. Winning products, highly sought after by beauty enthusiasts, set new standards in the industry. Expert judges will evaluate the entries onsite, and the winner will also be chosen based on preferences of on-site visitors.

Attend educational sessions to explore groundbreaking innovations shaping the future of beauty, from smart formulations with self-regulating delivery systems to biotech-driven hair regrowth solutions and adaptogens in wellness, both in South Korea and globally.