K-Beauty Zone

What makes K-Beauty so innovative? How can I learn how to stand out? What products should I be looking out for? 

The K-Beauty Zone is the place to go to answers those questions, and anything else you might want to know!

• Explore the Exhibitiors' Recommendation on K-Beauty Ingredients, where you can directly test ingredients and analyze the marketing strategies of each product. 
• Discover the TOP 20 Finished Products and Ingredients selected by the globally renowned research company Mintel. 
• Attend various seminars and formulation demonstrations on K-Beauty at the Open Theater.

Explore 20 successful K-Beauty finished products from global launches firsthand. Accompanied by Mintel's market research, delve into standout ingredients that set these products apart. Technical advisor Lorna Radford will highlight 1-2 key star ingredients, offering insights into their effective use and potential benefits for your formulations.

Here you will be able to explore what ingredients and formulations there are at the show that would be suitable for K-Beauty. Exhibitors will be displaying their product that they think will drive K-beauty development in the future.

Mintel returns with their popular seminars, exploring upcoming beauty trends impacting K-Beauty. Join multiple sessions led by industry experts for invaluable insights and stay ahead of the market.

Daily highlights include Enkos Development CEO Lorna Radford's live lab demonstration on successful formulation for the European market, blending Korean and European market expertise.