Get up-to-date information on how to apply state-of-the-art technology to new beauty concepts. Develop your formulation techniques in areas including technology, natural ingredients, patent technology and industry best-sellers. Showcasing the latest raw materials to hit the market, the Innovation Zone is one of the most popular features at the show. 

Each box features a new ingredient, launched within the last 8 months, giving you the opportunity to browse and discover new ways to bring that innovative edge to your formulation.

For your convenience and easier navigation, the Innovation Zone is split between functional and active ingredients. As a bonus, test and feel the texture of a select few (presented in a formulated state) that you won’t be able to resist working into your next product launch!