in-cosmetics Korea
2nd - 4th July 2025
COEX, Seoul

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24th July

Marketing Trends

▶ Asia Pacific Beauty Trends: Exploring Market Potential

Presented by: Lisa Hong, Beauty & Health Consultant, Euromonitor International

▶ Neurocosmetics: Bridging Beauty and Brain

Presented by: Faiza Hussain, Director of The Skin Shrink™, Head of Product Innovation & Co-Founder of NEX Skincare™ 

▶ A look at the 2024 US beauty market & ingredient trend via Google search analysis

Presented by: Jayanne Jin, Global Editor, The K-beauty Science 

▶ New Cosmetics Ingredient notification compliance in China

Presented by: Seongmin (Mike) Sohn, CEO & Representative Consultant, REACH24H Consulting Group, Korea 

K-Beauty Inspiration Zone 

▶ A promising active ingredient in K-Beauty : Polysaccharide

Presented by: Hyewon Lee, Senior Researcher,KOLMAR

▶ VB-IP: Unleash VB6's Potential, Ascend to New Hights in Anti-Acne/Oil-Control

Presented by: Ang Gao, Director of Research and Development, Shanghai Coachchem Technology Co., Ltd


Technical Seminars

▶ Sensomer™ Cassia polymer: Enhancing deposition and conditioning by nature

Presented by: Xin Liu, Seniorr Manager - APAC, Regional Personal Care Marketing, Lubrizol Korea

▶ Instantly dissolving shampoo tablet

Presented by: Armin Ungerer, Deputy Head of Research and Development, JRS

▶ USC1994, Umbilical cord blood stem cell exosomes: The most definite effect delivered by the youngest stem cell

Presented by: Hee-Jin Ahn,  Head of Research Institut / Director, Kangstem Biotech (Primoris International)

▶ BotaniDesign™ - High Skin Tolerance, a Drop-in Petroleum Alternative

Presented by: Chellan Huang, Marketing Manager, Cargill Beauty APAC, CARGILL

▶ Natural anti-aging solutions based on endogenous substances in the human body

Presented by: Hannah Yuan, Product Manager, Bloomage Biotechnology


25th July

K-Beauty Inspiration Zone 

▶ Natural-Origin Preservative for Cosmetics and Third-Generation AI

Presented by: Paul I. Choi, Research Director, BST 

▶ The Future of K-Beauty Trend

Presented by: Hwajun Lee, Principal Analyst of Mintel Beauty and Personal care, Mintel

▶ LIVE FORMULATION DEMO: Insights to help you bridge the European and Korean haircare markets

Presented by: Lorna Radford, Founder & CEO, Enkos Developments Ltd. 


Technical Seminars

▶ AnnonaSense - Truly making a difference - decoding the skin-mind connection

Presented by: Stephan Telge, International Technical Sales Manager, CLR

▶ New amino acid-based cosmetic ingredients that contribute to the development of sustainable and highly functional makeup cosmetics.

Presented by: Mami Obara, Researcher, Ajinomoto

▶ Novemer™ CS polymer: A polymer for formulating distinctive water break sensory

Presented by: Ye Chen, Senior Scientist-Application Research, Lubrizol Korea


26th July

Marketing Trends

▶ Cosmetic Safety substantiation and Facility Registration Guide under the US MoCRA Regulations

Presented by: Hee Jae (JAY) Park, Regulatory Specialist, REACH24H Consulting Group, Korea 


K-Beauty Inspiration Zone 

▶ Squint less, buy more: How brands need (much) better digital shelves (DWS)

Presented by: Kayla Mi Jin Park,  Business Development & Account Manager, SGK inc. 


Technical Seminars

▶ Zero-Waste Beauty – A Deep Dive into the Upcycled Cosmetic Economy

Presented by: Harry McIlwraith, General Manager, Maha Chemicals (The Upcycled Beauty Company)

▶ Natural Alternative Preservative with Excellent Compatibility in Formulation

Presented by: Nayoung Jeon, Researcher, ActivON

▶ OPENSEE 360° Natural Eye care

Presented by: Jose Miguel Cabello Escribano, CEO, McActives