Step into the Innovation Zone, celebrated as one of the most popular features at the event, where the inception of your next ground-breaking creation unfolds!
Dive into the heart of innovation and discover the future of cosmetics first-hand. Sponsored by Ashland, the Innovation Zone showcases 180+ new personal care ingredients, all launched within 6 months – or at the event itself! It serves as a compass to guide you through the show and unveil the pulse of the industry.
Spanning both actives and functional ingredients, you can explore these cutting-edge innovations. Additionally, you’ll have the opportunity to test and feel the texture of select formulations, sparking inspiration for your upcoming product launch!
And that’s not all; all featured ingredients will be contenders in the upcoming Awards ceremony sponsored by Kenvue, scheduled to take place at the show on 16th April.