Ancient ingredients shaping modern wellness, personal care & beauty
Ancient ingredients shaping modern wellness, personal care & beauty
Traditional Ayurvedic medicine and ancient botanicals are making a comeback as consumers embrace holistic wellness and sustainability. With the $1,212.7 billion wellness, personal care, and beauty market shifting toward natural, traceable, and biodegradable ingredients, brands are blending time-tested remedies with modern science. From skincare and haircare to ingestible beauty, the rise of "beauty from within" is redefining personal care with multi-functional, clean, and effective solutions.
Getting to the root of Ashwagandha
Getting to the root of Ashwagandha
Dr. Barbara Brockway explores why Ashwagandha is a rising hero ingredient in healthy ageing formulations.
Widely used in skincare for barrier repair and collagen support and in haircare to promote thicker, stronger hair, this Ayurvedic powerhouse aligns with the natural ingredient trend.
Extracted using green chemistry and water-soluble, it’s also easy to formulate, making it a standout choice for innovative beauty products.
Ashwagandha in action
Ashwagandha in action
Independent study
Independent study
In this independent study, researchers tested an 8% Ashwagandha root extract lotion on 56 healthy adults over a period of 60 days to see how it affects ageing skin.
In this carefully controlled study, it was found that those who used the lotion saw noticeable improvements in wrinkles, pores, skin hydration, brightness, pigmentation, and elasticity.
Even moisture loss and melanin levels improved.
Best of all, no serious side effects were reported—suggesting the lotion is not only effective but also safe to use.
How a brand is harnessing its power
How a brand is harnessing its power
Unlock beauty & wellness with KSM-66 Ashwagandha
Unlock beauty & wellness with KSM-66 Ashwagandha
KSM-66 is the highest-concentration, full-spectrum Ashwagandha extract, clinically proven to improve skin texture, reduce hyperpigmentation, and boost hair density. Organic, vegan, and free from solvents, it’s the natural choice for wellness.
Visit stand 2A10 at in-cosmetics Global or email [email protected] for details.
