How Biosyntia used FTE programme to validate their ingredient pipeline
Explore the success story of one of our proud graduates from in-cosmetics Global's First Time Exhibitor Programme. This exclusive three-year initiative is designed to guide and support your initial venture into the show, providing a unique opportunity to test the market with maximum promotional exposure while effectively managing costs. Our programme aims to elevate your position on the global stage of personal care ingredients.
Joe Power, Sales Director at Biosyntia, provides valuable insights into how the company strategically leverages in-cosmetics Global to ensure that Biosyntia is on the right trajectory for developing ingredients that seamlessly align with current market trends.
Exhibiting at in-cosmetics Global for the last three years has helped to put Biosyntia on a pathway to success. Here, Joe Power, Sales Director at Biosyntia, offers insights on how the company is addressing key challenges and ensuring it is heading in the right direction when it comes to developing ingredients in line with market trends.
For centuries, the process of fermentation has been used in food due to its preservation and extensive health and wellbeing benefits. The process of fermentation in beauty – more specifically skincare – has boomed in recent years, with ingredient manufacturers adopting it due to new developments in biotechnologies, as well as its positive impact on the environment.
Biosyntia is a leading industrial biotech company that produces natural ingredients based on microbial fermentation processes. Founded by Morten Sommer, Hans Genee, and Andreas Hougaard Laustsen as a spin-out from the Centre for Biosustainability at the Technical University of Denmark, the company focuses deeply on a subset of natural products. Its current product platforms position the company as a world leader within a selection of fermented vitamins and plant-derived bioactives, driven by the prospect that biology can replace chemistry and unsustainable agriculture to enable a more sustainable world for generations to come.
Biosyntia’s initial participation at in-cosmetics Global was aimed at promoting the launch of its first ingredient and to seek first-hand insights from active ingredient users, focusing on aspects such as natural, fermented, EU-produced, and sustainability preferences. Since then, the company has grown adjacent to the show, highlighting its ingredients in application, gaining insights into market formulations, understanding the challenges of sourcing and using actives, as well as discussing which molecules would be of interest to develop in future from a bio-fermented source.
Exhibiting at the last three editions of in-cosmetics Global has meant success after success for Biosyntia. Since first exhibiting in 2022, the company has experienced significant growth and positive impacts on its business. Gaining more than 100+ leads and new contacts at each show is a highlight pointed out by Joe when speaking to in-cosmetics Global.
"[Global] not only helps with strategic decision making, but also directs us which ingredients should next be developed. We want to validate that the pipeline we are working on is of interest to the market, in terms of clean labelling, efficacy, and sustainable sourcing. The event enables us to very quickly talk to many influential cosmetic stakeholders to ensure we are on the right path to providing the market with the naturally and sustainably produced active ingredients that their brands desire.”
Joe Power, Sales Director, Biosyntia
in-cosmetics Global offers a premium platform for the global cosmetic science community to collaborate, network, learn, and inspire in one central place. The show provides several unique features that exhibitors and visitors alike can take advantage of and supports first-time exhibitors by showcasing their product innovations.
Power advises smaller companies looking at attending the show to use the first-time exhibitor options. He said: “The footfall in this area is excellent and you will make a lot of new contacts, whether its brand owners, distributors, or CROs. It’s a great introduction to the industry.”
Since 2022, the event has helped to boost the profile and increase the market presence of Biosyntia within the cosmetic ingredient industry more than ever before. The company has not only accumulated a wide network of contacts, but it has also gained a comprehensive knowledge about the trends impacting the market each year. “The information obtained through in-person dialogues at the shows has been much more impactful in our strategic decision making than what we have found through hours of online research”, concluded Joe.
Aspiring to enhance your presence in the global personal care market.
Apply for our first-time exhibitor programme and follow in Biosyntia's footsteps at in-cosmetics Global.