Business boost for Kaffe Bueno
Kaffe Bueno, the pioneering bioscience company specialising in upcycling, has revealed that its presence at in-cosmetics Global over the past two years has delivered a significant business boost for the organisation.
Key results
Kaffe Bueno generated over 300 leads in their first year exhibiting at in-cosmetics Global
Which increased to 500 leads in their second year of exhibiting
Notably, approximately 80% of these leads were classified as sales-qualified leads (SQL)
The Story of Kaffe Bueno:
Founded in 2016 in Denmark, Kaffe Bueno transforms coffee by-products into high-performing, all-natural, multi-functional ingredients. Filled with antioxidants, fatty acids, diterpene esters, proteins, sugars and other health-promoting compounds, these ‘by’ or ‘waste’ products are able to be used as natural ingredients for many industries, particularly cosmetics, and personal care. By blending sustainability with innovation, Kaffe Bueno is making significant strides in transforming how coffee waste is perceived and utilised.
Amplifying Kaffe Bueno’s presence
In 2023, the company decided it was time to amplify its presence in the cosmetics industry and chose to exhibit at in-cosmetics Global, the leading cosmetic trade show for personal care ingredients in Barcelona. One of its primary goals was to enhance visibility within the cosmetics and personal care industry. By establishing a more active role in this space, the business sought to position itself as a notable player among industry peers. Additionally, building connections was crucial; Kaffe Bueno aimed to strengthen relationships with existing customers and distributors while also reaching out to potential new clients, ranging from indie brands to multinational corporations (MNCs).
Another significant objective was to effectively communicate the launch of the company’s new active ingredients, KAFFAGE and KAFFAIR, ensuring that the market was well-informed about their innovative offerings. Finally, Kaffe Bueno recognised the importance of staying up-to-date on industry trends and innovations, which would help them remain competitive and relevant in the ever-evolving cosmetics landscape. .
The in-cosmetics effect
18 months on since the company’s initial participation in-cosmetics Global and business is booming for the ingredient manufacturer, due in no small part to the connections the team made at the event. In its first-year post-show, Kaffe Bueno generated over 300 leads which increased to 500 leads in the second year. Notably, approximately 80% of these leads were classified as sales-qualified leads (SQL).
The event has also helped to successfully bolster Kaffe Bueno’s visibility and credibility within the personal care industry, delivering a deeper understanding of the brand’s values and innovative technologies to senior decision makers. Not only has it helped solidify its reputation in the personal care sector, but potential prospects now recognise Kaffe Bueno as a leader in coffee-derived ingredients and the upcycling industry.
But it hasn’t all been plain sailing. Kaffe Bueno has faced significant industry challenges over the years, particularly around knowledge and understanding of upcycling. When the business first launched, it wasn’t a concept that was well-known across the sector. But thanks to its pioneering nature, attendance at in-cosmetics Global, and the work done around the event, there’s much greater knowledge around the process and huge global demand for upcycled solutions.
High barriers to entry have also been a historical problem for Kaffe Bueno. The personal care sector is highly consolidated and resource-intensive, meaning it can be difficult for new brands and concepts to penetrate the market. However, in-cosmetics Global provides a platform for emerging brands to connect with the same audience as larger players.
In addition, the company has needed to navigate outdated industry standards, with a historic reliance on synthetic ingredients creating a resistance to the natural ones developed by Kaffe Bueno. As a result, it has been down to the company to demonstrate the efficacy of its innovative formulations to dispel the myth that synthetic ingredients are in some way better, which in-cosmetics Global was able to help facilitate as Alejandro Franco, Co-Founder and CCO from Kaffe Bueno, commented:
“in-cosmetics Global has been an excellent platform for us to showcase the health and personal care potential of our coffee by-product ingredients. Over the two years that we have exhibited at the event, our business has gone from strength to strength, highlighting the importance of brand awareness and visibility.”
Top tips from Kaffe Bueno
“Since we began, with just three founders, we have grown significantly and now boast a team of over 20 along with a global network of distribution partners. in-cosmetics Global provided a fantastic platform for us to highlight our business and demonstrate to the industry that natural doesn’t have to come at the expense of performance, margins, or quality. We are die-hard ambassadors of the measurable impact of upcycling – a circular practice we’ve been pioneering since before it became a trend in the industry.
"We would recommend the exhibition to any company looking to improve its brand awareness and visibility among senior buyers and decision makers in the personal care sector. But, it is essential to come prepared and be creative. You have to make your company stand out against some of the biggest in the business so it’s essential to capture and retain people’s attention. Networking is one of the biggest benefits of the event, so you have to do everything you can to build connections and nurture relationships. Finally, be prepared to learn. in-cosmetics Global offers an incredible educational experience for those who are prepared to invest the time and energy into maximising them.”
Ready to exhibit?
If you have all the information you need and are ready to secure your space at in-cosmetics Global then all you need to do is complete the enquiry form and a member of the team will be in touch.
Need more information?
Are you interested in showcasing your brand at in-cosmetics Global, but have some questions? We’ve compiled the main steps to help guide you through the process.